The plug-in hybrid Ferrari 296 and SF90 supercars outsold the car-maker’s four petrol-only models last quarter – but an upcoming production increase for the Purosangue SUV could reverse the trend once again.
For the first time in the eight-decade history of Ferrari, the Italian car-maker delivered more hybrid models than petrol-only vehicles across a three-month period.
During a financial presentation earlier this week, Ferrari announced it had delivered 3459 cars to customers globally between July and September 2023 – 67 of which came to Australia – with hybrid models accounting for 51 per cent the overall figure.
According to Ferrari, the boost in overall deliveries was driven by increased supply and demand of its 296 GTB/GTS and SF90 Stradale/Spider supercars, which are the Italian car-maker’s only two hybrid model line-ups currently on sale.
While the Ferrari 296 and SF90 are equipped with plug-in hybrid systems – which allow them to drive in electric-only mode for limited distances – the marque’s remaining models such as the 812, Roma and Purosangue remain without electrified technology for now.
Despite hybrid models taking the sales lead for now, Ferrari says production of the limited-edition 812 Competizione A convertible and the Purosangue SUV is due to ramp up soon, meaning the petrol-only nameplates could once again get in front of their petrol-only siblings.
The Ferrari Purosangue in particular is expected to be one of the most popular models in the brand’s history, as order books for the SUV were closed for six months just a matter of weeks after it was revealed, and wait times stretch to 2026.
Ferrari has previously announced it will limit production of the Purosangue to 20 per cent of its overall output, despite rival Italian brand Lamborghini prioritising production of its Urus SUV, which accounted for more than half of the company’s deliveries in 2022.
As previously reported, Ferrari plans to unveil its first electric car in 2025, and is targeting exclusively battery-powered models to account for 40 per cent of its total sales by 2030.
Last month, Ferrari’s US division introduced digital currency Bitcoin as a payment method following lobbying from customers, with the cryptocurrency to be rolled out in Europe in the future.
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