Hyundai and Kia neck and neck in 2022 new-car sales race

South Korean siblings Hyundai and Kia are in a race like never before. For the first time in Australian automotive history, young gun Kia is on track to outsell Hyundai this year. 

The sales battle between sibling South Korean brands Hyundai and Kia has hit top gear in the lead-up to the end of the year. 

The jointly-owned car giants are locked in a neck-and-neck race to the finish line in 2022 – and the battle could deliver savings to buyers looking to drive a bargain.

Kia has outsold Hyundai year-to-date every month so far this year, the first time it has outsold its partner brand over such a sustained period of time in Australia.

Over the past eight years, Hyundai sales have experienced a steady decline as Kia sales have climbed. 

The latest official sales figures show Kia has reported 66,580 cars sold to the end of October 2022 (up 14.5 per cent year-to-date in a market that has plateaued, up 0.9 per cent).

The Kia tally is about 3200 deliveries more than Hyundai (63,392 new cars reported as sold over the same period, up 5.2 per cent over the same period).

Both brands are experiencing severe stock shortages and are holding more orders than they have cars to deliver.

However, the close competition between the two sibling rivals means if any cars become available in showrooms, they will be quick to do a deal to report the car as sold and clock up an extra sale. 

As previously reported, Hyundai and Kia cars share jointly-developed cars, engines, and technology – but the vehicles have unique styling and are built in separate factories.

Both brands arrived in Australia via independent distributors – initially with a limited range of cars, with Hyundai from 1986 and Kia from 1992 – but their local operations are now subsidiaries of their parent companies in South Korea.

Kia versus Hyundai sales so far this year:

2022 Kia (monthly sales) Kia (year-to-date sales) Hyundai (monthly sales) Hyundai (year-to-date sales)
January 5520 5520 5128 5128
February 5881 11,401 5649 10,777
March 6051 17,452 6516 17,293
April 6180 23,632 5552 22,845
May 7307 30,939 7063 29,908
June 8480 39,419 8259 38,167
July 6711 46,130 6792 44,959
August 6780 52,910 6643 51,602
September 7290 60,200 6501 58,103
October 6380 66,580 5289 63,392

Source: Federal Chamber of Automotive Industries (bold denotes a sales win for that period).

Kia sales in Australia over the past 10 years

  • 67,964 (2021)
  • 56,076 (2020)
  • 61,503 (2019)
  • 58,515 (2018)
  • 54,737 (2017)
  • 42,668 (2016)
  • 33,736 (2015)
  • 28,005 (2014)
  • 29,778 (2013)
  • 30,758 (2012)

Hyundai sales in Australia over the past 10 years

  • 72,872 (2021)
  • 64,807 (2020)
  • 86,104 (2019)
  • 94,187 (2018)
  • 97,013 (2017)
  • 101,555 (2016)
  • 102,004 (2015)
  • 100,011 (2014)
  • 97,006 (2013)
  • 91,536 (2012)

Source: Federal Chamber of Automotive Industries

The post Hyundai and Kia neck and neck in 2022 new-car sales race appeared first on Drive.

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