The Ford Maverick pick-up delivers double-cab practicality with small-car fuel economy and is a sell-out success in the US. But there are no plans to bring it to Australia – even though four of the Top 10 sellers locally are utes.
Ford Australia plans to deliver more variants of its top-selling Ranger ute rather than expand the showroom line-up with one of the company’s sell-out success stories from the US.
The Ford Maverick blends double-cab ute practicality with small-car fuel economy and has been a runaway success in North America.
It is marginally smaller than the Ford Ranger (30cm shorter bumper to bumper), has modest towing capacity (1800kg versus 3500kg), less ground clearance, and a lower payload (680kg versus 1000kg).
But it has been an instant hit with buyers in the US who want the practicality of a double-cab but without the heavy-duty off-road hardware.
Although the Focus and Escape platform beneath the Maverick has been developed for left- and right-hand drive, Ford says there are still no plans to add a right-hand-drive Maverick to the production line.
When asked if Ford would consider a right-hand-drive version of this or the next-generation Maverick, Dianne Craig, Ford’s global boss of its international markets division, told Drive at last weekend’s Bathurst 1000:
“Our standard answer is ‘we don’t comment on future model plans’ (but) the simplest way to answer this question right now is, honestly, there are no plans. It becomes … complicated for Maverick.”
Ms Craig hinted at the possibility for the Maverick to come to Australia in an interview with media in Detroit last month – saying “we have looked at it” – but it has now been ruled out entirely.
The post Ford Maverick ute ruled out for Australia again in favour of more Ranger variants appeared first on Drive.
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