The Kia Picanto has rightly been credited with revitalising the so-called 'micro car' segment, as its remarkable 69 per cent market share in 2018 shows. While rival brands such as Nissan (Micra), Holden (Spark) and Suzuki (Celerio) have all been compelled to axe their pint-sized competitors due to paltry sales, Kia has found a way to make its smallest car compelling to local buyers.
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