BMW, Mercedes-Benz discussing joint front-wheel drive platform
Tuesday, January 22, 2019
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Thanks to rising development costs, greater market fragmentation, and the need to invest in both electric vehicles and self-driving car technology, automakers are increasingly coming together to share development costs and increase economies of scale. With that in mind, Harald Krüger, CEO of BMW, and Ola Källenius, CEO-in-waiting at Daimler, are said to be in wide-open collaboration talks between the sometimes bitter rivals.
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