As a brand, Kia has matured to a point where it no longer needs to lead the way with bargain-basement pricing, yet for the new Cerato, sharp pricing remains key. That’s an important distinction in a market where cars like the Toyota Corolla and Honda Civic have pushed past the $22K mark for their point of entry. Meanwhile, the 2019 Kia Cerato hangs onto its $19,990 drive-away pricepoint as a significant lure to small-car shoppers.
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